The colocation market is growing exponentially with amazing opportunities not seen elsewhere in the TMT sector as hybrid IT & cloud technology push enterprises into the Data Centre. IDC says the market is growing year on year at 20%, however the bigger issues will be about surety of supply. We are expanding within the market and enjoying success not only in the UK but also across other European countries and Asia via our indirect channel.

Last week, Colt Data Centre Services hosted an exciting channel event presenting our Partner Programme. Hosted at the Royal Automobile Club (RAC) in Pall Mall, this exclusive Breakfast briefing was an opportunity to discover why partnering with Colt Data Centre Services can help to drive significant new business in a time of massively growing demand.

Encouraged by this growth in demand, we aim to help and grow our indirect business by funding marketing development plans with key partners to help grow their businesses. With 20+ yearsexperience in the industry, we have developed a vast number of tools to optimise lead-generating marketing campaigns, offering not only upfront capital to cover the cost of marketing campaigns but also attractive commission plans and pricing for either agents or resellers.

Jeff Heard, MD, Pentima our longstanding partner in the UK spoke about his experience of our partner attraction programme and the lead generation success he’s starting to see from this marketing investment “It’s refreshing to have a partner like Colt Data Centre Services on this journey. This has been a real learning experience, one that helped to grow my business. From campaign concept to delivery I’ve not only been able to leverage the investment funds but Colt Data Centre Services has been at my side providing great council and advice.”

Even though we had significant plane, rail and traffic disruptions, not even the pageantry of the Opening of Parliament stopped us from having a great turn out at The RAC.  I look forward to hosting many more briefing sessions and to the expansion of our partner community.  If you are interested in attending our next event please contact us directly.